What is the Search Engine Optimization ?

From the internet savvy result as we have it today, consumer's demand to the online search engine marketing for all the E-commerce companies turns more and more essential. What I mean by that is the application or operational system which pushes the websites rank higher in the Google's search result page. Therefore, a new business model company, rely on E-commerce, was created. They are called Search Engine Optimization (SEO) Companies. Basically, the marketing strategy for E-commerce industry is getting high percentage of web presence. However, paying to a web searching engine for presence in such competitive market is not enough. The critical way is to be the top portion of website in the search engine result pages.

Base on my understanding, In order to improve the level of exposure the online, the E-commerce companies try so hard to popularize their web-sties in different ways, as much as they can, to increase the page-views and sale volume. These are the ways to reach out to maximum number of people at a time. But most important job has to be completed at this point is that the companies have to acquire potential customers who are in fact very valuable to them. That is what the SEO Companies are there for. They help the websites in all possible ways to get to the top position in the Search Engine Result pages with its various tools, the "Search Engine Marketing" being one of them.

By providing the Engine Marketing Tool package from SEO companies,  their clients' websites will increase the frequency of appearance on major Search websites ( such as Google and Bing). The popularity is supposed to be enhanced with more and people visiting their web pages or clicking its link. In fact, when the a people enters keywords related to the specific s/he is interested in, the Search Engines will automatically displayed many results related to the search topics. But on the vary top portion, Google and Bing charge this space, in the other words, the advertisement.  The webpage containing the most appropriate and relevant answer to the query of the visitor is always placed on the top of the search engine result pages. As more and more visitors click on the page, it gets higher ranking in the Search engine result pages.