Online sales is playing an increasingly important role in total holiday sales. But how much of that growth can be attributed to social media, like a link on website such as facebook?
Blogger Paul Chaney asked Hitwise, the competitive intelligence service, how is the situation (Internet traffic) e-commerce sites was affected by social media. A spokesman for Hitwise responded via Twitter that the number was 4.39 percent for the "top 500" ecommerce sites on Black Friday. That is, according to Hitwise, social networks referred 4.39 percent of traffic to the top 500 retail sites on Black Friday 2010.
In today's informational society, not only companies are using social media to promote merchandises and deals during the sales high season, but consumers get benefits from their own purposes also. For instance, I would like to share information about some favorite products and purchases I experienced on facebook; I may also follow the recommendations from friends about products they like on twitter, and even hang out to go shopping or purchase online together with friends and family.
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