Monday, December 6, 2010

Smartphone apps

          Here is a situation: I believe many of us have experienced before. So when you shopping at a store, you suddenly get some questions regarding to a product you are interested. Now you have two options,  go asking a store associate or using the online apps by your smart phone, which will be pick? Recently study found that 73% of shoppers with smart phone favor using the phone on hand to handle simple tasks in stores compared with 15% who favor interaction with an employee, the survey says.  Similarly, 71% favor using their smart phone to identify a store with a desired item in stock, while 17% would prefer to get that information by speaking to an employee.

          This a pretty good news for those retailers who have already developed the online app for smart phone users, and one more "glad thing" for owners is that they can save some by firing those hour-bases-salary employees. Survey also indicates that 48% of these users have downloaded at least one retail app, with 90% reported apps useful. This data is a reminder for retailers who haven't considered the mobile apps function yet, hey! It’s not too late to do so from now!

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