Saturday, December 4, 2010

Monster.com, not only for job searching

Most University seniors visit Monster.com at least once a week. Of course, this is a E-commerce companies, but I'd rather don't want to call it "an on-line retailer" because there is no thing for customers to buy. However, this company do make a lot of money: the market cap of nearly $7 billion in 2007 and generates over $1 billion per year in revenue. All that revenue is largely generated on paid job listings, starting off at $475 for a single listing. In early November this year, Monster.com launched its Facebook page to each job seeker who wants to ask questions about job market in the US. Basically, the hottest questions were be presented to Austan Goolsbee, chair of the White House Council of Economic Advisors (CEA). And then he would answer those popular questions in recorded videos.The Monster.com YouTube page now has all of Goolsbee’s answers online, including unemployment rate and small business.

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