Monday, December 6, 2010

Satisfaction level increase for online stores

              Overall, during this Thanksgiving sales season, E-commerce sales increased about 17% compare with the same period in last year, but the increase of traditional retailer's sale remain on flat. Meanwhile, Amercian shoppers' satisfaction levels with e-commerce companies and their websites have improved in the last 12 months. This is according to the latest research from Foresee Results Inc, which indicates that retail sites reached a higher satisfaction score of 73.7 for Thanksgiving holiday week this year.

              In today's struggling economy, retailers were still trying the best to provided a outstanding shopping experience to customers, such as deeper discounts, abundant merchandises, and smooth check-out processes. Many smart online retailer utilized this opportunity to gain more reputation because they had prepared enough prior to this high sales season, that helped a lot to capture available market share when other retailers and competitors fail to meet consumers' increasingly high standards and expectations.

No comments:

Post a Comment