Recently, I saw an online advertisement from AT&T, which introduced this wireless carrier is now selling a new cell phone designed by Microsoft. Looking back ten years ago, Blackberry was the absolute leader in smart phone industry. People felt so proud when they described self as a Blackberry person. However, in nowadays, not only iphone takes big marketing shares away, but also Android from Google does so, and plus the windows phone just released recently. In order to surpass its competitors, I think BlackBerry needs to develop applications that support enterprises and appeal to consumers. It needs to grow quickly if it wishes to prevent Apple from capturing its current customers. If RIM can successfully expand its applications, it can attract consumers and retain enterprises, therefore increasing its presence in the market. BlackBerry has a reliable operating system that is more secure than Google’s Android, but consumers are not aware of it. By drawing new buyers towards BlackBerry, consumers can experience firsthand the benefits of BlackBerry and contribute to the company’s reputation and popularity. BlackBerry should continue expanding to new global markets in order to increase customer base and to stay ahead of competitors such as Google’s Android and Apple’s iPhone. BlackBerry would be successful in areas where there are limited bandwidth markets and Internet access.
No comments:
Post a Comment