How efficiency are the online advertisements?

        A new research released today indicates online advertisements and search results can be impressive —even if the web page viewers don’t click it.

        

        Interactive agency iProspect and conducted by web measurement firm comScore Inc., examined how consumers' behavior and react when they check  searching engine results, online display advertising, as well as the business paid searching results. This study shows how reading such advertisements or results impacts customer's brand favorability, likelihood to make a decision to buy, to visit a web site, and brand trust. 

        

        Paid search impressions reflects brand favorability by 28% across all search result categories, and it is  highest impact overall to consumers, study found. Paid search impressions are particularly adept at influencing buying behavior, whether they are used alone or in conjunction with other digital media, the study finds. Overall, for E-commerce companies, they should pay attention now since shoppers could be more likely to buy from a company that they have seen in a paid search advertisements, around 44%.