eHarmony.com, a leader of online dating service provider, will launch its first Asia branch in Japan recently. Blogger David Evens Worried about the differences in culture between the US and Japan, and he wonders what changes eHarmony will make in their matching systems based on 29 dimensions of compatibility for Japanese. I remember I had a presentation about the eHarmony for my Marketing class at USC. So basically, customers need to answer more than 400 questions before s/he becomes an official member, and paying 60 bucks monthly. But one of the coolest things is that eHarmony rejects 20% of its potential customers in order to guarantee their outstanding services to existing users. Expending internationally seems a necessary path for companies to be more profitable, but bases on eHarmony currently business model, I would doubt could this company survive in Japan, a country is still keeping many traditional rules toward men and women, and also a country has the lowest divorce rare in the world?
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