Old Navy vitual online game

             Now when youth have the uncertainty to purchase clothing from Old Navy, could use the simulated reality of a computer game to refine their dressing ideas before testing apparel in the physical stores. The retailer is very clear about their marketing strategy, and they understand what Old Navy's customers really wants. Launching this game is specifically targeting to major customers, the teenage. At the same time, Old Navy is trying to make sales by promotions and ad placements while creating impressive and enjoyable image for its merchandises offerings, especially with the thanksgiving and Christmas are coming .

             I tried the game today. As part of the game, players can lead a favorite character from movie by passing an entire Old Navy store, choosing virtual Old Navy fashion, similar to that available in-store, and socializing with other game players during the game time. The Old Navy virtual world will mirror the real world in-store experience.Users can enjoy a digital shopping spree, grabbing items for themselves and gifting virtual Old Navy fashion to their Facebook friends, if the holiday season has them feeling generous.