What we usually do after turkey dinner? "Hard-working" people probably already left from home to get on line outside of shops. Many people like my family just prefer staying at home watching new-released movies. So the those movie rental companies like Netflix would be a best choice because of its fast mailing, and abundant movie resources.
However, One market segment that Amazon has not yet penetrated is subscription video service just like Netflix. I believe Amazon should add a service where users can stream anything and everything in the Amazon catalog for a monthly or yearly fee. Amazon already has web technology in place that allows for one time purchases or rentals of streaming movies. Currently, Amazon even offers customers the option of downloading digital copies of music and movies that they have already purchased. This service allows customers to watch films while they wait for the physical discs of movies they have ordered to be shipped. Netflix has already proven that a market exists for a subscription video service, and the Amazon name would add credibility, affordability, and value to such a service.
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