It looks like some on-line retailers are building a kind of alliance to against their biggest “enemy”, Amazon.com. The way for these allies to win this battle is by the major concern from internet consumers: Shipping.
Recently I saw an advertisement many times from different websites; “unlimited free 2-day shipping”, the display of slogan was so impressive to me with bold and capitalized letter. This program is run by a company called Shoprunner.com - basically customers pay $79 per year, and they can get fast free shipping with no minimum order size, as well as unlimited free shipping on returns for all ShopRunner items and its participating stores.
This is a particular provocation toward Amazon’s shipping program that is called “Prime”(Launched in 2005). They both charge same amount of membership fee and guarantee same speed of shipping, but Shoprunner got one more favorite feature that Amazon could not offer to their customers: free shipping for return goods.
So far, there are more than 40 retailers partner with Shoprunner, which includes Babies 'R' Us, Pet Smart, Barnes&Noble, Borders, Dick's Sporting Goods and GNC, etc. That means as long as customers have the membership, they defiantly get shipping benefit from any of these participating stores. Retailers' willingness to work together under ShopRunner illustrates how seriously they take the threat from Amazon, whose customer base has grown at the expense of traditional retailers as shoppers migrate to the Web.
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