One survey based on sample size of three thousands US adults at the age between 18 and 40S indicates that in nowadays, about 60% US online consumers will go online for researching the goods and services at first if they consider to buy it. This is an increasing of 10% from a same survey in 2004.
Moreover, more and more Americans begin their on-line purchasing experience by comparing the products’ prices to many websites or just clicking on “price searching engine”. They also carefully check the product’s review posted by other buyers. Further, 25% of on-line buyers say they are willing to share comments and opinions after using the goods and leaving some experience on websites.
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