Adobe Mobile Experience Survey found 43% cell phone owners have purchased series of product such as movie, music, ring-tone and games to get more fun for their phones. This survey is made between March and August this year. And one third of the sample size states no purchase at all. But those owners who made purchase through mobile phone internet are also bought for clothing, shoes or jewelry in 30%; 28%, electronics; 26%, books, magazines or newspapers; 20%, grocery, health or beauty; 20%, computers or office; 16%, sports or outdoors; 16%, toys, babies or kids; and 13% home, garden or pets.
More importantly, two third of sample size expressed that they would like make purchase by mobile applications if they use cell phone to shopping. This is definitely a good news for those retailers already set applications for cell phone, but an another big alert for the retailers do not take this fact in account or completely ignore it.
“As cell phones get smarter, people are using them less to make calls and more to text, shop, read news, play games, engage with social networks and perform routine tasks,” Adobe writes in the survey report. “As the pace of smart-phone adoption quickens globally, businesses have to be invested in the channel and move beyond the planning stages to start executing and gain some learnings on how users are interacting with the mobile channel.”
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