Best Buy New In-Store Pick up Program

In order to catch on the upcoming holiday buying season, Best Buy just announced its optimization of “buy online, pick up in store” system. It basically explains that now customers could buy any in stores in items  on their web site, and company guarantee they will merchandises available for picking up after customers made purchase successfully through web site. Best Buy also points out they could ship the out-of-stock products to any retail store where customers feel more comfortable to pick up. That would be definitely without additional charge.

To promoting this new fast-picking-up program, Best Buy, ranking top 10 of the internet retailers in the US, is catching up its closest competitors such as Circuit City’s 24 Minutes pick up program ( Now is acquired by Best Buy), and Sears 5 Minutes guarantee which was just released recently.

Just like Sears’s picking-up strategy, Best buy made customers who purchase on line, and then s/he could name someone else to pick up the goods as long as showing the government issued ID and the order number. Following this option, Best Buy also canceled the pervious restriction of presenting the credit cards that is used in purchasing in order to pick up the order.  

To implement Best buy’s advance pick-up system, it also gives customers an option that s/he can even pick up the orders to the nearest warehouse. What does this option attract consumers is that if they pick directly from its warehouses, it avoids some delivery charges and delivery schedule conflict for large items such as home appliances. It also saves customers a lot of time on getting orders because some appliances must be shipped to a store from warehouse.

Best Buy says this new-launched program is called Store Pickup Plus. This is only available for on-line purchasing, as their business strategy to increase market shares toward online retailer. Store Pickup Plus helps Best buy build more reputation from saving customers money of delivery, and time to receive their orders. It also helps customers to reduce any unnecessary worry about package delivery, but building more confidence that products will be available.