Amazon partner with Best Buy

Amazon.com, the leader of US online retailers, gives an image to their customers that the happiest way of shopping, now is open their business to some traditional retailers, such as Best Buy. They have made a contract that put Amazon’s Kindle e-readers on sale in best buy’s retail stores for the holiday and long weekends buying season. This arrangement was just released recently, and bust buy’s customers would be glad to see the best-selling E-reader on the market from Amazon is now available at their neighbor stores ; the larger size of Kindle, called DX will would be displayed at other later days. But, Best Buy already carries the closest competitor, Sony E-Readers and best buy is the only authorized dealer of Barnes & Noble that offers that company's Nook device.

The reason amazon partner with Best Buy is quite clear; I believe Amazon attempt to attract potential customers to access the device, the top-selling e-reader on the market more easier. Amazon doesn't give out the sales report as usual, but the business researcher suggests the Kindle is doing relatively well. For Amazon, however, the cooperation with Best Buy is trying pump up Kindle sales in the offline market, especially target on those people who don’t buy goods online, which contributes a significant segmentation for the company’s future operation.

The decision to offer Amazon-branded and owned device in the biggest electronic retail store in the US is a major movement for the company, and a sign to indicate that the company is no more  ignore those non-internet buyers in the market for their best-selling device. And of course, they are expanding the market in such competitive environment. Moreover, Amazon released a cheaper, WiFi-only model Kindle along with the start of international. This model is cheaper than the regular one, shows that amazon aims at students as to accrue more shares in back-to-school seasons.  All of these strategies are some ideas to get as many people using Kindles and love in it, and ensuring Amazon's DRMed content as quickly as possible.

Base on this perspective, the keep in partner with other retail stores are understandable. Product’s prices drops reflect the low-end model into what should be considered a big attractive thing for many people, especially during the recession. While for those browse Amazon.com rarely, lowing prices are also probably to make the Kindle look very good in comparison to the competitors it will be put on display in one store together.